During this project, I played an integral role from the initial phase to the final stages. I started my work by conducting a thorough research phase on the issue of gender equality and inclusive language use. The guide was created with the necessary foundation from this research.
I created the guide’s design, making sure it was both visually appealing and easy to follow for readers. To ensure that the illustrations reflected diversity and inclusion, I adapted them to include workers in diverse uniforms.
In addition, I created the promotional poster and created a mini-video, both horizontal and vertical, that will be displayed on screens at ITV stations. These visual resources were carefully crafted to effectively convey the message to a wider audience.
I had a complete commitment to this project, starting with the initial research and ending with the final artwork. My main goal was to create a clear and accessible guide that offers practical guidance on inclusive and non-sexist language use, avoiding monotony and encouraging reflection.
